YouTube Statistics
How many people use YouTube:
1 billion
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Last updated 10/3/16
YouTube overall reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.
How many video views on YouTube per day:
4 billion
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Last updated 1/23/12
Average time spent on YouTube per session:
40 minutes
Last updated 10/3/16
Hours of video watched per month on YouTube:
6 billion
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Last updated 4/21/14
Estimated number amount of new videos uploaded to YouTube every minute:
300 hours per minute
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Last updated 12/2/14
Number of days worth of YouTube videos that are viewed on Facebook every minute:
323
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Last updated 7/9/14
Average YouTube mobile video views per day:
1 billion
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Last updated 10/27/13
Average time spent on YouTube per mobile session:
40 minutes
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Last updated 11/24/15
Percentage of U.S. small businesses that use YouTube:
9%
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Last updated Spring 2015
Percentage of US Internet users, aged 13-17 (teens) that use YouTube:
91%
Last updated 8/24/16
Percentage of U.S. Millennials that use YouTube:
81%
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Last updated 11/16/15
Percentage of U.S. Gen X that use YouTube:
58%
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Last updated 3/5/15
Percentage of U.S. Baby Boomers that use YouTube:
43%
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Last updated 3/5/15
YouTube’s global net ad revenue in 2015:
$4.28 billion
YouTube’s US net ad revenue in 2015:
$1.55 billion
YouTube’s estimated 2014 revenue:
$4 billion
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Number of hours of VR YouTube video watched on Google Cardboards to date:
350,000 hours
Last updated 1/27/16
Percentage of US enterprise companies that use YouTube:
61%
Last updated 7/13/16
Amount that Google paid out to YouTube content owners in 2015:
$1 billion
Percentage of YouTube users that access it via HTTPS:
97%
Last updated 8/3/16
Number of YouTube channels with more than 100,000 subscribers:
17,000
Last updated 2/3/16
Number of YouTube channels with more than 1 million subscribers:
1,500
Last updated 2/3/16
Percentage of gamers that turn to YouTube at least weekly for gaming advice:
90%
Last updated 3/31/16
Percentage of gamers that download a game after seeing an ad for it on YouTube:
64%
Last updated 3/31/16
Top-earning YouTube star (based on income):
PewDiePie ($12 million)
Last updated 12/31/15
Most subscribed-to YouTube channel:
PewDiePie (42 million)
Last updated 2/3/16
Top earning YouTube channel (based on subscribers and views):
DisneyCollectorBR
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Last updated 1/2/15
Percentage of YouTube’s daily views that come from outside the U.S.:
80%
Last updated 10/12/15
Number of downloads for the YouTube Kids app:
10 million downloads
Last updated 11/18/15
Number of video views for YouTube Kids in its first year:
10 billion views
Average amount of gaming videos watched on YouTube monthly:
144 billion minutes
Last updated 10/15/15
YouTube’s top selling movie of 2014:
The Interview
Percentage of online adults (globally, excluding China) that consider themselves regular YouTube visitors:
85%
Last updated 11/24/14
Top YouTube video of 2014 (based on views, shares, comments, likes):
Mutant Giant Spider Dog
Percentage of people that watch political videos on YouTube that are under the age of 35:
69%
Last updated 3/24/16
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YouTube’s share of the Swedish digital video market:
34.1%
Last updated 4/25/16
Percentage of Canadians that find YouTube more engaging than TV:
57%
Last updated 1/31/16
YouTube viewers spent 37,000 years worth of time watching the top 10 music videos in 2015.
Number of subscribers for the top 10 music videos of 2015 on YouTube:
66 million
Top YouTube trending video of 2015:
Top YouTube trending Ad of 2015:
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Top video game on YouTube for 2015:
Call of Duty: Black Ops 3
YouTube viewers that completed a TrueView ad are 23x more likely to visit or subscribe to a brand channel.
Last updated 12/9/15
YouTube viewers that were just exposed to a TrueView ad are 10x more likely to visit or subscribe to a brand channel.
Last updated 12/9/15
Number of countries that YouTube has launched a local version for:
88 countries
Last updated 10/3/16
Average amount of time users in the U.S. spend on the YouTube mobile app monthly:
5 hours per month
Last updated 6/25/15
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Top YouTube music video of 2014:
Katy Perry “Dark Horse”
Top movie trailer on YouTube for 2014:
Fifty Shades of Grey
Amount of time YouTube users spent watching the its top 10 ads of 2014:
1 billion minutes
Average length of YouTube’s top 10 ads of 2014:
3 minutes
Number of views for ALS Ice Bucket Challenge YouTube videos in 2014:
1 billion views
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Number of countries that ALS Ice Bucket Challenge YouTube videos originated from in 2014:
153 countries
Percentage of YouTube video views that are music videos:
38.4%
Last updated 8/28/14
Percentage of Google’s overall sales that YouTube contributed in 2014:
6%
YouTube’s estimated 2014 U.S. ad revenue:
$1.13 billion
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Country with the world’s most avid YouTube users:
Saudi Arabia with 90 million views per day
Last updated 5/28/14
Average length of the most-viewed YouTube videos:
31-120 seconds
Last updated 5/30/14
Most-viewed industry on YouTube:
Electronics
Last updated 5/30/14
Most-viewed YouTube video ever:
Gangnam Style w/over 2 billion views
Last updated 5/31/14
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Most-viewed YouTube channel ever:
RhiannaVevo w/over 5 billion views
Last updated 5/28/14
Number of views per month that the top 100 YouTube channels experience:
8 billion
Last updated 6/14/14
Most searched for topic on YouTube for 2014:
“Music”
2nd-most searched for topic on YouTube in 2014:
“Minecraft”
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Percentage of Americans that use YouTube during work hours:
14.4%
Last updated 10/2/13
Average user time spent on Google sites (mostly YouTube) in July 2013:
462 minutes
Last updated 10/17/13
Largest beauty-related topic on YouTube:
Makeup
Last updated April 2015
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Top beauty-related content creator of all time on YouTube:
Michelle Phan w/1.167 billion video views
Last updated April 2015
Total number of subscribers to YouTube beauty-related content:
123 million subscribers
Last updated April 2015
Total number of views of beauty-related videos on YouTube:
45.3 billion views
Last updated April 2015
Total number of likes on beauty-related videos on YouTube:
586 million likes
Last updated April 2015
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